Launched a year ago, the Mini Cooper Electric has already reached a milestone by manufacturing the 11,000th unit at the Oxford Plant in the United Kingdom, Mini’s second-largest market.
To date, up to 3,000 units have been ordered in the UK, and the celebration will be happening in the Oxford Plant, right before the annual-summer shutdown.
“Everyone at Plant Oxford is immensely proud that our hard work integrating MINI Electric into the production line is paying off, with the car proving so popular with customers in the UK and around the world. As the home of the brand, it gives us huge satisfaction to build the first fully-electric car in the MINI product line-up here in Oxford, for global export,” said Peter Weber, Managing Director of Mini’s Oxford plant.
The Mini Electric shares the same platform as the ones used for combustion operated vehicles, which makes the scalability in demand adjustable. This is a good strategy as people all around the globe have slowly and steadily accepted the electric cars, and thus there is a high probability of an increase in demand in years to come. With a better battery range than most of its competitors, Mini is the new face of electric vehicles.
The Cooper Electric delivers a power of 181 hp, and the 50 kW battery gets charged up to 80% of its capacity in only 36 minutes. Also, Mini has assured that there wouldn’t be any charging anxiety as there are already around 1900 charging stations available around the country!
The vehicle is offered in an exciting palette of colors, which includes Moonwalk Grey, Midnight Black, White Silver, Chili Red, British Racing Green, and Enigmatic Black.
My favorite part of the package is the warranty that comes with it. The company offers an impressive 8 years/100,000 miles battery coverage. The car is also loaded with standard infotainment features like Apple CarPlay, Android Auto, heated front seats, and Active Driving Assistance. The Mini Electric clearly screams the motto, “Who knew sustainable driving could be so much fun.”
David George, Director of Mini UK, said:
“We’re delighted the Mini Electric is such a success in the UK and that our customers love the car as much as we do. It’s fantastic to see the growing popularity of electrified vehicles – the UK already accounts for nearly a fifth of global Mini Electric and Mini Countryman Plug-In Hybrid sales and we know that demand is increasing.”
With the rising popularity of the Cooper Electric, statistics also suggest that a third of the Mini three-door hatch models built at the Oxford Plant will be fully-electric. The Cooper is the 13th model that BMW offers in its overall brand portfolio. By the year 2023, there should be an addition of 25 electrified models, out of which approximately half of the models should be 100% electric.