The Cheap Fuel Equation Revealed
To calm down the ruckus once and for all, we’ve decided to formulate an equation; a theory to clear the air (minor pun intended) around this heated discussion once and for all. We’ve invested a ton of time, money, brainpower and effort to solve this extensive problem and we’re going to gift it to you – absolutely free. I hope you’ll be just as blown away with our findings as much as we were when we first uncovered the beautiful truth. Hold on to your steering wheels.
Here it goes:
Cheap fuel ≠ Bad fuel
Simple, elegant and pretty easy to remember, right?
Don’t worry though, if this is too complex to comprehend and you’re scratching your head right now, let us explain.
Our general human psychology immediately assumes that lower prices equate to a lower value. Although this may be true to a certain extent, you have to know the reasons why some things are cheaper than others. In this case, you need to understand the reasons normal fuel is cheaper than your premium-priced fuel.
Just because it’s not sold by a premium brand doesn’t mean it’s bad, it just implies that it’s missing a couple of subtle ingredients that when inspected and scrutinized further, may not even be that valuable or worth diddly squat.
Is Premium Fuel Worth It?
Without trying to bore you with minute details, premium fuel is more expensive as it has various additives that aid the engine’s operation and clean the internals. These additives are known to help prolong your car’s lifespan, but to clarify, this is merely one of the many, many factors out there that can help to extend your car’s life. By no means are they the only, high quality, viable option to extend your car’s life.
Other, less obvious but just as important factors such as driver habits and fuel system maintenance also play a pivotal role in the lifespan of a car, so yes, while these additives are helpful, they’re certainly not the only option out there.
So what’s causing us to believe that premium is better? Well, just take a look at its name: ‘premium’.
Immediately after hearing that word, we associate the fuel to be one of supreme, higher quality than normal fuel – and it’s no coincidence that big oil corporations are choosing to market it this way.
One of the main reasons why there is the general consensus that premium fuel = better fuel is that this notion has been drilled into our heads over and over again from TV ads and even the gas station attendants themselves.
You can’t blame the attendants though; they’re just as clueless as we are when it comes to issues like this and they’re just trying their best to earn their bread. But if we remain ignorant to the truth and blindly follow what the media wants us to follow, you’ll lose more money every time you step into a gas station faster than you can spell ‘V-Power’.
You Call It A Scam. They Call It Marketing.
One of the most common beliefs about premium gas is that it offers better mileage. I mean, it sounds pretty believable to the average consumer, doesn’t it? What else could a premium gas offer that would make you want to pull out more money?
There’s no way the media and corporations would ask you to give them your hard-earned money on the added benefits of ‘better additives’.
Nobody even knows what that means, and nobody cares.
But if they spin it around and say that you’ll be getting better mileage, it suddenly becomes a completely different story.
You’ll be left thinking ‘I’m spending more on gas upfront but am getting more gas bang for my buck? Score!’
It’s distilled down, easily believable, sexy, and rolls of the tongue easily – all the recipes needed to spread a well-informed lie.
You call it a scam. They call it marketing.
Myths About Premium Fuel
CBC News did a fascinating, and pretty in-depth study on debunking some of the certain notions behind premium fuels.
We’re not going to bog you down with the details of the various experiments they ran; they’ve done a fantastic job and it would be pointless to try and explain it any better than they already have.
If you want to watch the full experiment, click here.
If you’re pressed for time, skip to some of the highlights of their findings – 5:30, 6:58, 9:32, 10:09, 13:50, 15:29, 16:58.
To summarize, what they essentially found was a whole world of lies associated with premium gas. In fact, not only will premium gas NOT help your engine run more proficiently using less power, but it also could potentially hurt the environment more than regular gas. Furthermore, their study proves just how oblivious gas station attendees, as well as drivers, are to the scam being pulled right under their nose. Drivers are falling prey to the oil companies all over the world, thinking that premium gas is better gas and that cheap gas is low quality and can kill your car.
The truth, however, is quite the opposite.
Normally, we would prefer taking a neutral stand towards such issues; presenting you with both the pros and cons and ultimately letting you choose which option best suits your needs. But with all the overwhelming evidence pointing away from premium fuel, we have to be firm with this one.
Get Cheap Gas. It will not kill your car and will save your wallet as well. In terms of benefits, they’re almost identical to the premium gas for the average car driver. It is not more harmful to the environment, it does not enhance your performance in any way, and it saves you a ton of money in the long term.
I filled my 65-liter tank just the other day at 101p /liter, which equates to £65.65. The premium fuel was 114p /liter. So in-effect I saved £8.45. Multiply the difference by 52 weeks and I can fly to Spain for a weekend at the end of the year.
So will cheap gas really kill your car? Our sources definitely say no, but if you don’t believe us, give it a shot for yourself and see how you like it.
Or if you can’t deal with all the pressure surrounding this sensitive topic, simply get an electric car. Tesla‘s are all the rage nowadays. A McLaren P1 would be my choice though 😉