Alpine will play a big part in Renault’s performance-oriented future.
Renault confirmed that the company’s future hot models would come with the Alpine badging, a sub-brand bought in 1973. Since then, the subsidiary flourished and produced successful models like the Alpine A110 Berlinette and the modern Alpine A110.
Renault CEO Luca de Meo has high hopes for Alpine and wants it to help Renault leap into the future.
The former SEAT boss already has big plans for Alpine. Namely, he’s is setting up Alpine as a new business with Renaults’ F1 team manager Cyril Abiteboul as its head. Furthermore, the new business will comprise Renault’s finest, including its F1 team and the Renaultsport engineering business. Renault also eventually plans to rebrand its F1 team to “Alpine from Renault” for the 2021 season.
De Meo sees this as a huge opportunity to push the subsidiary as well. “Mini-Ferrari” is what he called the F1 team. The Cupra mastermind firmly believes in this merger and has put the F1 team at the center of Renault’s business ecosystem. Therefore, he wants to create a brand with a presence in motorsport, engineering, production, and distribution.
He even hinted that Renault might open up new distribution networks alongside its current 70 dealers and 11,000 retailers.
Moreover, De Meo also gives us insight into Alpine’s all-electric future with big plans for the A110. The light coupe might get an all-electric powertrain and lifecycle management, just like Germany’s Porsche 911. Alpine would invest heavily in making its electric car more thrilling and emotionally appealing.
Renault has already introduced the Mégane e-Vision concept to the market. De Meo claims that the all-electric Mégane crossover, going on sale next year, will be one of the most energy-efficient cars on the market.
With that being said, the first Renault hot model with the Alpine badging is yet to roll out the factory line. However, speculations indicate that the new Renault Clio is in line. Then, the Captur might follow suit as Renault’s answer to the new Ford Puma ST.
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