Hyundai Ioniq Lineup

Hyundai Expands Ioniq As Its Dedicated EV Brand

Hyundai has announced to expand Ioniq into its dedicated EV brand, launching three new electric vehicles under the new sub-brand in the next few years.

The Korean automaker announced that it is aiming to launch three EVs in the next four years under the Ioniq nameplate. The three EVs will include a compact hatchback developed on the Hyundai 45 concept, a sedan based on the Hyundai Prophecy concept, and an SUV.

The Hyundai 45 concept’s exterior had striking, sharp lines; it did not have door handles and conventional front grille. The interior, on the other hand, was built on a simpler approach and highly inspired by Scandinavian design, with seats made from light wood, whereas, the Prophecy model, had somewhat of a Tesla Model S fused with a Porsche 911 vibe.

The Ioniq 5, the compact hatchback, is expected to launch at the beginning of 2021, the Ioniq 6 in 2022, and the Ioniq 7 SUV, in 2024. Hyundai is expected to release more information soon.

The nomenclature that the automaker will use for its Ioniq division will follow a pattern where all the sedans will be given even numbers, while odd numbers will represent all-electric SUVs.

Hyundai Ioniq 6
Hyundai Ioniq 6

All new cars under the Ioniq brand are expected to have fast charging capability and abundant battery range as they will be developed on the Hyundai’s electric global modular platform (E-GMP). This platform will allow the automaker to bring creativity to the interior of the cars, ranging from adjustable seats to wireless connectivity.

The Ioniq launched by Hyundai in 2020 offers a battery range of 170 miles, 124 miles more than the previous model. With a 133 MPGe, the Ioniq could be a benchmark for future electric vehicles, said the manufacturer.

Hyundai commented that the goal to launch the Ioniq division is to lead the global EV market and a way to connect the lifestyle and the focus on, “integrate in-car and out-of-car experiences for a seamless journey.”

“The Ioniq brand will change the paradigm of EV customer experience. With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle,” said Wonhong Cho, executive vice president and global chief marketing officer at Hyundai Motor Company.

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About Mayank Goel

Mayank Goel
Mayank Goel is a CA aspirant who loves to research and analyze stock markets, finance, and cars. He started working as a content writer to keep learning and spread the knowledge with others. He also loves dogs and travel.

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