Kia's new logo

Kia Changes its Logo as Part of its “Plan S” EV Strategy

Kia aims to launch 11 new electrified vehicles by 2025 and 7 BEVs by 2027.

South-Korean Kia announced its new strategy for the future, called ‘Plan S,’ where the S stands for “Shift,” indicating a change in focus towards electric power. The plan is expected to go into motion by early 2021, with 11 new plug-in hybrids scheduled by 2025.

Another notable change is Kia’s rebranding with a new logo. The symbol no longer features an oval, nor the boring and plain letters. The idea behind the new lettering was to be reminiscent of an electric coil, another giveaway of its new focus on EVs. The first car to feature the rebranded logo is the Imagine Concept, but Kia should use it put on every new electrified or electric vehicle, starting next year.

Kia will kickstart its strategy by launching plug-in hybrids next year before shifting focus to pure EVs. By 2027, the brand intends to have seven battery-electric vehicles (BEVs) in its lineup. These cars will share the Electric-Global Modular Platform (E-GMP) with Hyundai.

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Moreover, Kia expects BEVs to constitute 25% of total global sales by 2029. The brand will also partner with major charging companies to set up dedicated infrastructure in selected markets.

As a result, the company would have 1,500 EV chargers in South Korea by 2030, with 120 fast chargers in major cities. Meanwhile, the partnership would set up 2,400 electric chargers in Europe and 500 in North America.

When even Kia is about to make a full switch to EVs, I think we can safely assume that the electric revolution is well underway!

Source: InsideEVs

About Sahir Rahaman

Sahir Rahaman
Sahir Rahaman is a third-year college student pursuing his Bachelors in Computer Science and Engineering in India. Cars has been his hobby and interest since childhood and he aims to make use of his skills learnt in Machine Learning and Computer Vision in the automotive industry. He loves American Muscle cars, Robin Williams and Photography

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