Tesla vehicles can be a lot of things, but one thing is for sure — they aren’t cheap. Although some diehard fans might view the $41,190 starting price as approachable, but for most people, that’s still a lot of money.
And we share that opinion. To be genuinely accessible to more buyers, Tesla will need to lower the price even further. Moreover, Elon Musk himself admitted that his cars are not very cheap to buy.
However, on a recent conference call, Musk spoke with the board of investors and analysts regarding this issue. And apparently, the cost of his cars is bugging him as well.
Besides, Musk claims that this is a rather important issue in today’s economy. Thus, Tesla needs to make sure that it is within reach of a broader range of people.
“The thing that bugs me the most about where we are right now is that our cars aren’t affordable enough. We need to fix that,” stated Musk at the conference.
But how does Musk even plan to fix this issue? Well, Tesla already started researching and thinking about possible answers. The company is currently looking forward to launching a new car — the Tesla Model 2.
The model 2, if it ever comes to light, will probably be a hatchback, making it a competitor to the Volkswagen ID.3, and the Nissan Leaf. However, with a suitable pricing strategy, the Model 2 might also compete with the Corolla Hybrid and Honda Civic. In Europe, Tesla’s hatchback could even compete with the Peugeot e-208 and Opel Corsa-E.
As always, Tesla likes to keep the details of its future cars a secret until the last minute. We do know a few things, though. One of them is that Tesla will probably develop and market its hatchback in Europe. That’s to be expected, though, because Europe has is the best hatchback market around.
Musk even revealed in a direct tweet to a fan’s reply that production of the model 2 is likely to commence in the new Tesla factory of Berlin, Germany, so it would only make sense to release it in Europe first.
Unfortunately, we are yet to receive information on the battery size. However, the base Model 3 has a 50kWh battery pack, enough for a 254-miles of range, so logically, the model 2 should come with a somewhat smaller pack. That’s because most of the price of an electric car goes into the batteries. So, if Tesla wants to lower the cost, it can achieve that only with a smaller battery pack.
We’ll have to keep our eyes peeled for this one…